There is nothing better than sitting down first thing in the morning with a fresh cup of coffee and a good newspaper.
But how long is it before it ends up lining the bird cage, welcoming a new puppy or headed to the recycle bin? Do you keep it laying around for a week for reference? I don’t think so.
But what if right then and there the reader could connect with you and you with them; it would extend the life of your ad indefinitely?
Believe it or not there is a very simple, effective and economical way to do so. It’s called Text Message Marketing.
It works like this. In your ad you incorporate a keyword descriptive of your business that can be text via a special program using a number specifically for text messages. To make things easy for Smartphone users you could include a QR code unique to that keyword.
Your potential customer sees your ad, enters the keyword or scans the QR code to the number on their mobile phone, which by the way, 9.9 chances out of 10 they will have sitting right beside them while they read the paper. There is no comparison to the hassle of hunting down a pair of scissors to clip a coupon.
They immediately receive a short customized text response back from you welcoming them to your VIP text group and a special offer to entice them to visit your business in the very near future.
Most importantly, their mobile phone number has been captured in your text database with other people who have voluntarily said they want to hear from you. Now you have the ability to reach out to them directly on a regular basis with exclusive and timely information.
You have just increased the effectiveness of your newspaper ad astronomically. As an added bonus you can measure how well your ad was received in real time based on the number of people ‘opting in’.
Your message will get read. 97% of text messages are read 93% in the first three minutes. Compared to a less than 10% read rate for e-mails. Text messages are only 160 characters in length. They are short and to the point so people who have said they want to hear from you read them. They include a call to action enticing customers to respond. Your message can even have a URL link to your website or specific landing ‘buy’ pages so they can order the product right then from their phone.
We will help you every step of the way, from concept, to completion.
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