Text Message Marketing for Performing Arts Centers
Is Text Message Marketing Right for Your QSR, Cafe or Restaurant?
Here are a few more ideas:
- Use Facebook and e-blasts to invite patrons to text your keyword to join your mobile VIP list.
- Incentivize them with an auto-reply message for reduced admission, or some other goodie.
- Run a keyword campaign for a chance to win free VIP seating at an upcoming event.
- Provide special pre-sale offers to your VIP list. Best seats, no wait in line, discounted tickets.
- Is the show a slow sell? Send day of show text for 1/2 price or 2 for 1 tickets.
- After the show, send a thank you and offer a pre-sale special to an upcoming show.
Do you need new patrons? Would you like your existing patrons to visit more often? Are ticket sales part (or all) of your revenue stream?
Are your patrons likely to carry their mobile phones with them? Yes?
Then, Yes! Text Message Marketing Is Right for You!
Let’s face it. The live event business is incredibly competitive and one of the hardest hit during this recession. It’s more important than ever to leverage every marketing channel, and stretch every marketing dollar. Text Message Marketing is one of the fastest, easiest and most affordable of all marketing channels.
For years we’ve depended on the same methods to advertise – flyers, print ads, radio, etc. However, those methods are expensive and difficult to track true response (Which campaign generated the most ticket sales?). And almost impossible to measure R.O.I. (Did we earn more than the cost of the campaign?). In addition, those methods simply cannot offer the direct personalization that consumers expect today.
Although e-mail has helped bring down the costs of engaging directly with your patrons and prospects, statistics show that email is losing its appeal and effectiveness. Marketing text messages have an open rate of 97% while email is around 10%. And 90% of all texts are read within 3 minutes of receipt.
Patrons opt-in because they know you will be sending special offers directly to their mobile phone. Club Lemeno Text Message Marketing keeps your costs low and shows results in real time. You’ll know within minutes if your campaign is resonating with your customers. You’ll be able to make adjustments instantly as needed to maximize the impact. As customers respond by directly purchasing tickets, you’ll be able to prove R.O.I. and put money in the bank before they ever walk in your front door.
Click the ‘CONTACT’ button to schedule a FREE – NO OBLIGATION personalized demonstration of the Club Lemeno Text Marketing program. You will be amazed at how simple and effective it is.
