There is nothing better than sitting down first thing in the morning with a fresh cup of coffee and a good newspaper. But how long is it before it ends up lining the bird cage, welcoming a new puppy or headed to the recycle bin? Do you keep it laying around for a week for reference? I don’t...
Almost every article, blog, opinion, what have you, on the virtues of social media marketing stop at what great tools Facebook, Twitter and e-mail blasts are. No doubt each of those has proven that they have staked their claim in the minds of many marketers as effective ways to develop a brand and...
Text messaging (SMS) is one of the most efficient channels available to reach your customers. Text messages are short and simple; 160 characters (at most). Being to the point is essential. It allows you to get the word out in an instantaneous, productive and economical manner. AND it reaches your...
Have you taken a look at Text Message Marketing?
You have just booked a great entertainer at your nightclub, your chef is preparing the second coming of the Nectar of the Gods or you have an overstock on some great Do-Dads. What do you do? You will want to let your best customers know as quickly as possible and better yet sweeten the deal by offering them a special deal, right?
If words ARE your life and you think the more the better, then keep hammering out those e-mail blasts that don’t get read….less than 10% do these days with only 5% response. You will have a thick portfolio but probably not to much in the way of results. But in case you haven’t heard Continue Reading
“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage — to move in the opposite direction.”